Smoking Kills® : New Statement For A Better Life

Compass® and Fxxking Rabbits have embarked on a journey of experimentation, aiming to offer a fresh perspective that extends beyond a simple call to live healthily.

Compass® and Fxxking Rabbits have joined forces to tackle the prevalent stigma surrounding certain lifestyles, particularly among the youth, by advocating for a healthy way of living.

The campaign features the talented Rendha Rais as its muse. Rendha, known for capturing artistic moments behind the camera, now takes center stage with Compass®, symbolizing self-confidence and embracing a positive outlook on life.

The message of the #FXXKINGCOMPASS campaign is creatively embedded throughout the shoe designs. Almost every part of the shoes contributes to the overarching theme. Consequently, the slogan 'Smoking Kills®' resonates with everyone who encounters it, serving as a powerful reminder of the campaign's mission.

#FXXKINGCOMPASS is back with a bang with their latest venture titled 'Smoking Kills®'

Through their unique collaboration, Compass® and Fxxking Rabbits aim to spark a conversation, challenge societal norms, and inspire individuals to lead healthier and more balanced lives. By fusing fashion with a powerful message, they prove that artistic expression can play a significant role in fostering positive change within our communities.

The complete #FXXKINGCOMPASS 'Smoking Kills®' collection is released March 11, 2022.